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Your audience isn't looking for another ad, they're looking for a feeling.
I create story-led UGC that feels authentic, builds trust, and transforms everyday moments into meaningful experiences and rituals. The kind of content that helps your audience see themselves in your brand and inspires them to come back again and again.
With over 10 years of experience in storytelling, on-camera communication, video creation, and self-love coaching, I understand how to create content that resonates on a deeper level. By blending strategy with emotion, I help wellness and lifestyle brands become part of the moments, routines, and memories that matter most.
Inspired by nature, adventure, courage, intentional living, and the beauty found in ordinary moments, every piece of content is thoughtfully created to evoke emotion and inspire connection. Because people may forget what they see, but they'll always remember how you made them feel.
Whether you're launching a new product, growing your community, or looking to build long-term trust with your audience, we'll create content that reflects the heart of your brand while driving meaningful results.
It's easy to make something look good. It's harder to make it convert. That's why I've spent the last 10 years not just creating "fun" videos, but building a strategic UGC approach designed to drive real results. With hundreds of videos across 7+ industries, every piece I create follows a framework rooted in human psychology and storytelling, so your brand doesn't just get views, it gets sales.
A powerful hook consists of these elements to stop the scroll in less than 3 seconds:
Make the viewer feel seen by surfacing the real, everyday pain point your product solves, without overly complicating it.
Show your product in action, solving the problem in a way that feels natural and easy for the viewer. This is where belief starts to build, and where we position your brand as the hero.
Now we reinforce the why and how, unique features, emotional payoff, or lifestyle shift, showcased in a way that feels fun, modern, and relatable.
Close strong, and drive real action. Every video ends with a confident but natural call to action, so viewers know exactly what to do next, without feeling sold to.
Every brand is different, which is why I don't believe in one-size-fits-all content.
I made three videos for ArtFace that ran as five paid ads on Meta. Hear it from Lucy at ArtFace first, then see the numbers from the brand's own campaign report.
On "What are you doing, Mommy?" The brand's typical ad is 29%, and this was their highest in 90 days.
"What are you doing, Mommy?" brought in signups for 21% less than the brand's testing average.
Two of my three videos earned a place in the campaign where most of the ad budget goes.
From about 496,000 impressions across all three videos.
"The strongest opening we've tested."
Source: ArtFace campaign report. Meta ads launched August and September 2026.
"Kayla is wonderful to work with, always follows the brief, and delivers content quickly and on time. We have enjoyed working together and highly recommend!"
"Kayla did an amazing job, very communicative, easy to work with, created genuine authentic content. Would highly recommend Kayla for your brand content."
"Kayla has been very communicative and easy to work with throughout the collaboration. She created thoughtful, high-quality content that aligned well with our brand and products. We really appreciated her creativity, professionalism, and attention to detail."
Let's chat about your goals, your audience, and how we can create content that feels true to your brand while delivering results.
Book a Complimentary Strategy CallCan't find a time that works? Reach out at hello@kaylapickering.com and we'll find a time that suits us both.